Manage insights, problems, and solutions using a clean and fun user interface, and set configure Voyce to collect feedback directly from your customers.
Not really a standalone feature but more of the default reason for its existence, Voyce will be centered around a simple and accessible workflow for managing Insights, Problems, and Solutions.
Insights are the snippets, factoids, opinions, and observations that you, your teammates, or (importantly) your customers share. Insights are the things that problems and solutions stack upon - the evidence that you have a problem which is crying out for a solution.
Problems represent insights that have been triaged, grouped, and properly defined, in order to help us get to the crispy root of an issue. A well-defined problem can be expressed in the voice of your customer which gives it relevance and helps you communicate it more clearly to the rest of your team. It also makes it easier to generate solutions that add real value to your customers. During problem definition we can also quantify severity and scope which helps with prioritization later.
And lastly, solutions are experiments to be run, and these are based around a hypothesis and a desired business outcome. There’s no magic here - you still need to actually do the running, but completing this step keeps the solution (which could be anything from a product feature to a business process change) grounded in delivering real business value. Designing solutions also involves looking at the effort involved in making each change, and this also helps us prioritize all the things we want to do.
None of this is 🚀 science, but Voyce puts some sensible guardrails around the process to make it more robust and repeatable:
This is all baked into a simple user interface that keeps you focused, that isn’t too opinionated about how you use it, and that tries to get out of the way when you don’t need it.
What does your main customer contact channel look like, and who’s monitoring it?
Insights from your customers can be 💰💰💰, but they often get locked into a Customer Success tool that isn’t part of your ideation pipeline, or worse, they get buried in a database or an email inbox that nobody is reading.
At its core, Voyce is a good-looking repository for customer insights, and it would be naughty if we didn’t make it easy to get insights into the system in the first place. That’s why this feedback can be funnelled straight into Voyce, directly from your customers, to sit alongside the insights you’re gathering from all your other channels.
This is not one of those ‘voting’ tools that you might have seen, as we think the process of turning raw insights into actionable experiments is a bit more nuanced than that. But we believe that listening to your customers should be one of the most important inputs into your ideation process, and we want to make it easy for you to gather and track the best qualitative and quantitative feedback possible.
So that's it. A simple and elegant interface for managing insights, defining and sorting problems, and generating and documenting solutions. Along with an easy to configure channel for directly harvesting feedback from your customers.
Check out Voyce today (it's free). Create an account, have a play, and let us know what you think.
