Mastering Design Thinking With Voyce

Posted by TJ on 5 July 2023

Listening to your customers and truly understanding what they want and need is key for any business. We get it, though—it can feel like a mountain of a task. Here's the good news: there's a pretty amazing technique called Design Thinking that can help you nail it. And if you're looking for a tool to help you out, Voyce could be your new best friend.

1. Put Customers at the Heart of the Process

Design Thinking is a powerful methodology that focuses on your users and puts them at the center of the design process. The idea is to empathize, define problems, come up with ideas, prototype, and then test. Essentially, you're getting into your users' heads to understand their needs, and then finding innovative ways to meet them. (You can read more on Design Thinking here).

How does Voyce help with this?

Well, Voyce has this awesome feature that lets you effortlessly gather customer feedback and funnel it directly into the system. This way, you can better understand what your customers really want and need, and then adjust your priorities to match. Learn more about how you can get your own feedback form so you can help you make your business all about the customer and create more of what they love.

A mock of Voyce Feedback in action.

2. Identify the Right Problems to Solve

Design Thinking shines when it comes to helping teams figure out the right problem to solve. Instead of quickly jumping into solutions, Design Thinking is all about defining the problem first. A lot of other tools let you set some random value to the problem, or offer some complicated calculator to create a value - but these approaches are either too simple or too complex. Voyce offers a perfect balance.

How does Voyce help with this?

Voyce helps you quickly determine the Problem Impact value for each issue by comparing the estimated severity of the problem to the estimated number of people affected - it's as easy as moving sliders. This way, you can consistently rank problems against each other without getting too bogged down in the details, helping you figure out which problems are worth solving and which ones you can skip.

The problem prioritization matrix in Voyce.

3. Craft Razor-Sharp Problem Statements

Why is defining the problem so important? Because, by truly understanding the root of the problem, teams can come up with effective solutions. When a problem is well-defined, everyone on the team knows what they're trying to achieve. This means there's less chance of developing solutions that don't actually meet your customers' needs.

How does Voyce help with this?

Voyce offers a systematic way to define problems, helping you and your team create super clear problem statements. While it's not rocket science, not many tools out there offer this feature, despite the fact it's a total game-changer.

The structured problem definition process in Voyce.

4. Ideation in the Design Thinking Approach

Design Thinking keeps the focus on the problem, which encourages teams to brainstorm a bunch of potential solutions, rather than jumping straight into a single solution. And it's really not a hard thing to do. The process can actually be really empowering for your team, helping them empathize with your customers and understand their struggles. This leads to creative, out-of-the-box solutions that can be quickly put together and shown to your customers for testing and tweaking.

How does Voyce help with this?

Voyce is all about defining problems before diving into solutions (a habit we're all guilty of at times!).

5. How Design Thinking Can Limit Scope Creep

One of the big wins of Design Thinking is its knack for keeping scope creep and feature bloat in check. By having a clear problem statement to refer to, teams can make sure any solution they propose actually tackles the identified problem. This focus helps avoid adding unnecessary bits and pieces that could sidetrack from the main goals.

How does Voyce help with this?

Voyce keeps the problem (hopefully one you've already identified!) in the spotlight when documenting a solution. The first question it asks is, 'What problem does this aim to solve?' This helps keep your team laser-focused on the problem at hand. And if solutions start to wander, it's easy to check back in with your team and ask, 'Are we still solving the original problem, or have we got distracted?' This might sound super obvious, but it's easy to forget when things get busy or when other product concerns pop up. Luckily, Voyce is there to stop that from happening!

6. Implementing Design Thinking

The idea of getting into Design Thinking might feel a bit intimidating if you're not familiar with it. But don't worry - it's not as scary as it seems! You can start small and get your team on board step by step. You can even apply it to individual projects to really boost the quality and innovation of the ideas you come up with.

How does Voyce help with this?

Well, firstly, Voyce is really easy and intuitive to use - anyone can jump in and get started. We suggest starting small - pick a current or upcoming project and use Voyce to help create a problem statement for it. Practice on other projects, too - it can take some time to get good at crafting clear problem statements.

Once you're comfortable, bring in a couple of team members and show them the ropes. By getting a good grip on the problem (which you probably already have, at least intuitively) and putting it in writing, you ensure everyone in your team understands the issue. This gets everyone on the same page and sets the stage for brainstorming creative solutions. Remember, a problem well stated is a problem half solved!

By embracing Design Thinking and making problem definition your first step, you'll be well on your way to coming up with awesome solutions that really tackle your customers' needs. So, whether you're just starting out with Design Thinking or you're already a pro, Voyce is there to help. With Voyce, you can confidently define problems, get those creative juices flowing, and start on a journey of meaningful innovation.

Use Voyce to apply design thinking principles in your workflow, and mitigate feature bloat by focusing on user needs, iterate based on feedback, and deliver a streamlined product that provides meaningful value to users.

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Voyce can help you store customer insights...
A range of product insights can be collated.

Capture and centralize your customer insights.

Voyce is a beautiful repository for all your customer research, insights & feedback.
Organize problems by severity and scope to help find those that should be fixed first.

Define, validate, and triage customer problems.

Link and convert your insights into clearly defined problems, to find the 'why?', and identify those that are critical to solve.
Easily generate multiple solutions to the problems you've identified.

Discover opportunities and build the right things.

Create smarter solutions that deliver real value and delight your customers. Understand when to say 'go' or 'no'.